Why Is The Hyundai Elantra N Called The “i30 Sedan N” In Australia?

The Hyundai Elantra N arguably represents the current pinnacle of the petrol-powered N Car lineup (the Ioniq 5 N EV is clearly on another level, but also significantly more expensive).

In Australia, the Elantra N is sold as the ‘i30 Sedan N’ – but why?

Firstly, I want to say (with my marketing hat on) that it’s a rubbish name. It just sounds boring and confusing. i30N itself is a perfectly acceptable car model name, but just throwing ‘Sedan’ in there doesn’t do it any favours.

Supposedly, there are two reasons why the Hyundai Elantra N is called the i30 Sedan N in Australia:

  1. The Hyundai Elantra has variously been sold in the past in Australia, but has never been particularly successful sales-wise (and the model invokes to many in the Aussie market images of the previous generation Elantras from the 1990s/early 2000s, back when Hyundai cars were frankly a bit shite and the sort of thing you didn’t aspire to own). Presumably Hyundai’s marketing team would be worried that keeping the ‘Elantra N’ name would be off-putting as people in Australia might overlook the car purely off the basis of the Elantra badge – whereas the i30 has always been better received and represents the more modern Hyundai brand and product lineup. However, this is not an official reason for the i30 Sedan N naming, just what many owners and pundits suspect.
  2. Officially, the reason the Elantra is badged as the i30 is to try and make it easier for Hyundai to top sales charts. Basically, by selling multiple cars as different ‘variants’ of the i30 (e.g. the i30N, i30 Sedan N, normal i30, i30 wagon and so on) Hyundai can combine their sales figures to make it more likely to top the sales charts in Australia for the wider i30 badge, which in turn becomes a valuable marketing proposition to be able to boast of a top-selling model … a bit like how Toyota do it with various versions of the Corolla in sedan, hatch and wagon form.

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